Tallahassee-based Ron Sachs Communications has “retooled” as Sachs Media Group to reflect its thriving business in multimedia content production and opportunities beyond media relations and traditional PR. President Ron Sachs said that while the firm is still deeply rooted in PR — it acquired Vicki Johnson’s Orlando PR shop last year — its scope of […]
Florida’s top independent public relations firm today announced a sweeping repositioning and rebranding to help corporate, government and nonprofit clients navigate a fast-changing media landscape. The award-winning Ron Sachs Communications today launched Sachs Media Group with a strong focus on creating compelling multimedia content and leveraging new tools and tactics to most effectively reach and […]
That new identity reflects our statewide and national leadership in an ever-changing world of new media horizons and platforms. Today, people access information at every hour of the day, from a variety of sources and technological devices. For any government, public official, corporation, not-for-profit or other institution, navigating this new set of frontiers is essential […]
In the 18 years since Ron Sachs Communications appeared on the scene, some things have changed irrevocably, and some things will never change. Not only do we all have cell phones, we live on them, and even our middle schoolers have smart phones. News is a 24/7 business. It happens when it happens, and we […]
Sending a message to the governor and lawmakers once involved phone calls, letters and faxes. Now, you can add online petitions, websites, Facebook posts and tweets to the mix. Public affairs messaging is evolving. We just witnessed a presidential campaign with hyper-targeted appeal videos and sharable graphics sent directly to your smartphone. Campaigns used texts […]
The Florida Smart Justice Alliance and two key legislators today unveiled common-sense, cost-effective legislation designed to introduce groundbreaking reforms to Florida’s correctional system. The measure will reduce the cost of operating the prison system while enhancing public safety, by reducing the rate of offenders cycling in and out of Florida prisons. The measure will be sponsored by […]
Adding to its impressive history of winning recognition from its peers, Sachs Media Group earned five ADDY Awards, including two top prizes, at the American Advertising Federation-Tallahassee awards ceremony on Saturday. “Our creative team does an outstanding job of capturing our clients’ vision and turning it into a compelling message,” said Ron Sachs, president and […]
As new cars make their debut on the nation’s biggest car sales weekend of the year, more buyers than ever before will decide to purchase a service contract to cover the cost to repair their new ride. Service contracts are an increasingly popular choice among consumers as car repair costs rise, according to the Service […]
Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding. Brandyland illustrates the challenges that a company faces as they redefine their brand image. Click here to view a larger version of Brandyland.
Ron Sachs Communications is proud to announce the newest addition to the “family” – Maggie Mae, an adorable English Golden Retriever puppy who adopted Ron and Gay Webster-Sachs to be her parents. During a brief get-acquainted visit to the Ron Sachs Communications offices, Maggie Mae established an immediate rapport with her colleagues, whose specialties include […]
The heads of two of the state capital’s leading news organizations sit down with Ron Sachs to recap the just-ended 2013 session of the Florida Legislature. The review features David Royse, executive editor of the News Service of Florida, and Mary Ellen Klas, the Miami Herald’s capital bureau chief. The session ended without lawmakers agreeing on […]
We turn high-stakes challenges into results
