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When each September rolls around, die-hard college football fans everywhere have the same thought: “This is our year.” However sincere that belief may be, at the end of the season there can only be one winner and a whole lot of also-rans. Despite that reality, I was convinced this was the year for my beloved […]

On this week’s “Florida NewsMakers” program, state Rep. Matt Gaetz of Shalimar sits down with Trimmel Gomes to discuss his push to legalize “Charlotte’s Web,” a non-euphoric strain of medical marijuana that can help ease the suffering of children suffering from epileptic seizures. “As a limited government conservative, I don’t want the government standing between […]

We’ve replaced our prominent “BE THE BEAR” Tallahassee Regional Airport ad! Check out the 30-second transformation in the video below. We worked with award-winning photographer Peter Delaney to bring his incredible rhino photograph to life. Mr. Delaney’s works have also been featured in National Geographic, France Geo, Africa Geographic, Deuschte Geo, Muy Interesante, Black and […]

The Twittersphere is the modern shorthand for sharing pithy perspectives and succinct summations on the news of the day. Florida’s political intelligentsia of elected officials, staff, lobbyists, opinion leaders and newspeople are frequent fliers in that digital space. We are pleased to offer our selection of the “Tweet of the Week” from that engaged universe […]

Sachs Media Group, Florida’s dominant public affairs communications firm, today announced that Herbie Thiele has been promoted to the post of Deputy Director of Public Affairs. Thiele will support the activities of the firm’s award-winning public affairs team on behalf of its extensive roster of clients. Thiele’s promotion, which occurs as preparations for the 2014 Florida […]

The Sunshine State is consistently the source of some of the most bizarre news stories you’ve ever heard – often involving oversized reptiles, crazy crimes, stupid criminals and mind-boggling scandals. After gazing into its cloudy crystal ball, Sachs Media Group offers 10 predictions that are just strange enough to be plausible Florida news items in […]

Countless more Floridians will die or be injured unless the Legislature puts the brakes on an ill-advised proposal to raise speed limits on certain Florida highways, three leading safety advocates warned today. Across the country, they pointed out, states that have raised highway speed limits have consistently experienced more crashes as drivers exceed their ability […]

Big news this merry season: Thanks to the efforts of Florida’s government and business leaders, Santa Claus is relocating his entire operation from the North Pole to the Sunshine State. That’s the big reveal in a light-hearted holiday video from Sachs Media Group that focuses on efforts to avert a crisis by luring the season’s […]

Sachs Media Group, Florida’s top integrated marketing and public affairs firm, today announced that one of the state’s most respected and experienced public policy experts – Karen Cyphers – is joining its award-winning public relations team in the role of Senior Policy Counsel. Cyphers brings broad policy and political experience to SMG, which is nationally recognized […]

On this week’s “Florida NewsMakers” program, Nick Wiley, Executive Director of the Florida Fish & Wildlife Conservation Commission, sits down with Sachs Media Group’s Trimmel Gomes. Wiley discusses how scientific data indicates that Florida’s 18-year-old gill net ban should remain in place. “There is clear evidence that the restrictions on gill nets has had a big benefit to our in-shore fisheries […]

This week, Sachs Media Group and the United Way of the Big Bend won an Emmy® Award for the Elect United television public service announcement (PSA) series. Other Sachs Media Group 2013 Emmy® nominations included the 30-minute educational television programs, Viva Florida 500 and Intimate Crimes: The Inside Story of Child Sexual Abuse, and television public […]

We’re proud to announce that Gainesville-born rock legend Tom Petty has been recommended for much-deserved induction into the Florida Artists Hall of Fame (pending formal approval by the Florida Secretary of State). Our nomination helped the State of Florida add Tom Petty to its artist honor roll. Every year, the Florida Council on Arts and Culture […]

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