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On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple question: What colors are this dress? White & gold or black & blue? More than 25 million people viewed the article in the 15 hours since it was published to BuzzFeed, with millions more questioning the dress across countless other media […]

We are pleased to announce the launch of our Breakthrough Research division. The division will be led by Karen D. Cyphers, Ph.D., who will serve as the firm’s new vice president of research and policy. Breakthrough Research specializes in quantitative and qualitative analysis for public policy, comparative state and public opinion research, data collection and message testing. The division also […]

accesso, the premier technology solutions provider to the global attractions and leisure industry, has signed a three-year agreement with the Nashville Zoo to provide ticketing and eCommerce. The middle-Tennessee attraction will leverage the accesso Passport ticketing suite to offer its guests convenient access to advance ticket sales through desktop computers, tablets and mobile devices as […]

Sachs Media Group (SMG) was widely recognized Saturday, February 7 by the American Advertising Federation Tallahassee (AAFT) during the local American Advertising (ADDY®) Awards ceremony for a diverse cross-section of creative and video productions. The firm received a total of 19 awards, including two of the top awards of the night: “Best of Show: Print” […]

It’s been more than 35 years since designer Milton Glaser created (and donated) the iconic “I (heart) NY” logo, which has come to represent the universal fondness of residents and tourists alike for New York City. Since then, cities across the nation have invested millions to create winning brands for themselves. Whether you’re a bustling […]

Nationally recognized communications firm Sachs Media Group (SMG) today announced the opening of a new South Florida office, its third location in Florida. Ranked among Florida’s top independent public relations firms, SMG has also evolved into a leading integrated marketing communications firm, with expanded advertising, branding and digital services. “Planting a flag in South Florida […]

Tallahassee, Fla. – Older residents in long term care centers are among the most vulnerable Floridians when natural disasters occur, and the Florida Health Care Association (FHCA) is launching a comprehensive preparedness website – www.LTCprepare.org – designed to help skilled nursing and post-acute care centers, as well as assisted living communities, meet the special challenges that can arise […]

Acclaimed King of Rock Elvis Presley today would have celebrated his 80th birthday. In honor of this milestone, we’re re-sharing our artist interpretation of what Elvis would look like today if he were still alive. The interpretation of Elvis, as well as a number of other stars, is part of a gallery we created to celebrate major […]

How does Governor Scott’s inaugural address compare to those around the country? Florida’s chief executive lived up to expectations by focusing his vision for Florida’s future on jobs and economic issues. In fact, the governor mentioned “jobs” and “taxes” more than every other newly inaugurated American governor – combined. A Sachs Media Group analysis identified […]

In his second inaugural address, Gov. Rick Scott lived up to expectations by focusing his vision for Florida’s future on jobs and economic issues. In fact, the governor mentioned “jobs” and “taxes” more than every other newly inaugurated American governor – combined. Through Florida’s inauguration day January 6, a dozen states had sworn in new […]

Florida is regularly the home of some of the oddest news headlines in the nation.  For nearly two years, the Florida Man Twitter feed and Sub-Reddit category have compiled thousands of these odd headlines describing the adventures of “Florida Man,” a wacky resident of the Sunshine State. As 2014 comes to an end, Sachs Media Group has compiled a list of […]

This year, Tallahassee continues a holiday tradition by providing residents with a “greener” way to dispose of their evergreens. Four Points by Sheraton Tallahassee Downtown has once again been designated as an official drop-off location to recycle old Christmas trees. The trees will be ground into mulch and used on the walking paths and trails […]

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