Rather than let a crisis be defined in the terms and on the turf of others — including media — it’s most important to take charge of telling your own story, painful as that might seem, or risk being on the permanent defensive. This presentation by veteran communicator Ron Sachs covers the do’s and don’ts […]
As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only scratch the surface of a campaign’s effectiveness. In order to accurately determine the effectiveness of your marketing efforts, you must first make sure you’re measuring the right things. Take a step back and ask yourself, […]
The South Florida Business Journal has named Sachs Media Group client People’s Trust Insurance the 2nd fastest growing private company in South Florida. In an industry known more for its dysfunction than for its innovation, People’s Trust has emerged as a leader with more than 140,000 policyholders across Florida. The business publication’s list of “Fast […]
Shortly after being called out by Outside the Lines on its affiliation with volleyball coach – and known child predator – Rick Butler, the Amateur Athletic Union has announced that it will conduct an extensive review of its child-protection policies. CEO Ron Sachs was featured as a guest panelist on yesterday’s episode of ESPN2’s Outside […]
Sachs Media Group has named Anosh Gill, an internationally acclaimed designer and creative director, to lead its award-winning creative team. The hire marks another addition to the firm’s roster of top professionals renowned for their expertise in branding, public affairs, public relations, digital media and more. “Anosh is an outstanding creative strategist and gifted designer […]
On Friday, July 17, NASA presented its newest Launch Pad – 39C – at a ribbon-cutting and dedication ceremony held at Kennedy Space Center. The multi-purpose site is NASA’s first new launch pad since the 1960s and allows companies to test vehicles and capabilities in the smaller class of rockets, making it more affordable for smaller […]
Sixteen months from choosing a new president, America’s younger voters are looking for a candidate who is highly educated, charismatic, motivating and compassionate, while older voters instead are seeking a leader who is strong and decisive, embodies patriotism and can command respect from other countries. Those are among the key findings of a new nationwide […]
Having worked with Lauren Book and the Lauren’s Kids foundation for more than five years to raise awareness and generate media coverage about child sexual abuse, we are proud to have helped this important issue break through to the cover of Newsweek. Fourteen years ago, teenaged Lauren Book sat in a Broward County courtroom, watching […]
Five years ago, Florida State University Women’s Basketball Coach Sue Semrau recognized that she had all the ingredients to build an elite basketball program but one: National-caliber branding to set the team apart and inspire the imagination of the nation’s top high school recruits. So she engaged a top regional branding firm, Sachs Media Group, […]
Sachs Media Group’s Breakthrough Research division conducted a poll of more than 1,000 Florida adults for the Lauren’s Kids foundation. The alarming results were unveiled at a statewide telenews conference in an effort to raise awareness and educate Floridians about the prevention of child sexual abuse. Learn about the findings here.
More than two dozen of the world’s foremost health and environmental experts are gathering for a free 10-day conference to present their specific and surprising concerns about an abused planet and the poor health of those who populate it, during The Real Truth on Health Conference, May 22-31. One of the most surprising facts about […]
Twitter touted 2015 as a big year for the social network, projecting strong growth after buzz over Periscope’s launch and the release of several new advertising products. But then Twitter released its first quarter earnings report and the stock tanked, dropping 28% on underwhelming audience growth and engagement results, and lower-than-expected revenue. What’s to blame […]
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