Carol Jenkins Barnett, of Lakeland, chair and president of Publix Super Markets Charities and longtime benefactor of the statewide ReadingPals early literacy program. Wesley Barnett, of Lakeland, an entrepreneur who holds key leadership positions in several technology, retail and entertainment companies. Tony Carvajal, of Tallahassee, executive vice president of the Florida Chamber of Commerce Foundation. […]
Memes are a form of unfiltered public discourse, moving seamlessly between a creator, a photo app, and the public. They’re often used to express a common sentiment or visually establish a point. They’re certainly popular. When viral, a meme may be seen by millions. We wondered whether content portrayed by meme is perceived differently than […]
Sachs Media Group was honored with a coveted Pollie Award from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level, during the 2016 Annual Pollie Awards & Conference on April 14 in San Juan, Puerto Rico. Sachs Media Group proudly took home a […]
Many designers and their clients have horror stories of working with each other. Clients stubbornly insisting on a design that looks like something from the homepage of America Online in 1999. Designers disdainfully and dismissively rejecting client ideas. Meetings with more tension than U.S.-Soviet relations in the 1970s. For a designer and client to have […]
When it comes to lawmaking, if you don’t have a seat at the table, then you’re on the menu. Public policy and regulation can have a massive impact on your business. All across your organizational chart to your bottom line, what happens in city halls and state capitals can often make you or break you. […]
Sachs Media Group today announced exciting changes in the public affairs division with the promotion of Herbie Thiele to Vice President/Director of Public Affairs. Thiele will manage the firm’s diverse range of political and issue-management clients, succeeding veteran communicator Ryan Banfill as head of the public affairs division. “This is an exciting time for Sachs […]
Sachs Media Group, Florida’s foremost full-service strategic communications firm, has been named as one of the top public relations firms both in Florida and nationally by the respected public relations journal O’Dwyer’s. Sachs Media ranked among the top five PR firms in Florida, in the top ten public affairs PR firms nationwide, and as the […]
Want to feel old? Try this on for size: Twitter is now 10 years old. It began on March 21st, 2006, when Jack Dorsey shared this simple tweet: Since that first tweet, Twitter has been both a colossal failure and a monumental success. It has been a failure in the sense that it can’t keep […]
The consequences of a thoughtless comment, an ill-conceived joke it’s surprisingly easy to ruin your reputation. It can be done in a matter of moments, using 140 characters or less. Just ask Justine Sacco, the PR exec who thoughtlessly Tweeted a racist joke (without realizing how racist it was). Even though she only had 170 […]
A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all the facts or you’re being dragged away in handcuffs or a hostile film crew is banging down your door, say something or people will conclude you’re guilty. And while your lawyer may strongly advocate for […]
Florida matters – this election cycle more than ever. Heading into Tuesday’s primary, we who call ourselves Floridians are enjoying the heady feeling of being consequential: 99 delegates for the GOP, winner take all, and 246 delegates awarded proportionally between the Democrats. A giant momentum machine that can sway the election in either direction. Intense […]
Sachs Media Group’s Orlando office has been hard at work spreading the word about He Got Up Orlando, a large service event and resource fair taking place at the Citrus Bowl on Easter Sunday, March 27. The event is expected to provide as many as 25,000 homeless individuals and veterans, and families in need from […]
We turn high-stakes challenges into results
