Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person can choose to consume is extensive and, quite frankly, overwhelming. How do you decide which one to pick? How does the brewery get your attention? The answer may simply be in its aesthetic, and to […]
We all know it’s the squeaky wheel that gets the grease. But what if one of the other wheels is screeching so loudly, the mechanic can’t even hear that there’s one squeaking? That’s what it can be like these days for PR professionals attempting to draw attention to the good work of clients in the […]
It’s great to be at the Sonny’s BBQ annual convention at the Sawgrass Marriott in Ponte Vedra Beach. We’re joining the pros from Sonny’s BBQHQ and terrific franchisees from around the South as they celebrate 49 years of BBQ domination and position this inspirational brand for future success. On the day that Amazon disrupted the […]
Professors teaching statistics like to tee up lessons on “correlation vs. causation” by giving examples of events that may appear statistically linked – but actually don’t have a cause-and-effect relationship. The most classic of these is the observation that ice cream consumption and murder rates spike at similar times, such as seen here: It isn’t […]
Sachs Media Group reviews the 2017 Florida legislative session following its passage after Governor Scott’s veto period. The Sachs Media Group Breakthrough Research final analysis of Florida’s 2017 Legislative Session provides intriguing and informed insights of the successful and not-so-successful fate of bills proposed by lawmakers and committees. Who was most effective in passing bills, […]
July 11 is recognized globally as World Population Day. This annual occasion focuses our collective attention on the urgent need to address population-related issues, including growth, sustainability, and development. These issues are particularly significant in the Sunshine State. Florida’s population grows by almost 1,000 people each day – citizens born in the state, as well […]
As one fiscal year ends and another begins, we turn our collective attention to that thrilling operational exercise known as budget planning. Whether it’s your first or tenth time planning a communications and marketing budget, you will likely have tons of questions on how to supercharge your outcomes in the upcoming year, like… How much […]
Internships can help build your resume, give you valuable experience, and allow you to network with people in your field, both established professionals and fellow rookies. At Sachs Media Group, we welcome dozens of interns each year. Each individual brings something unique to our team, and we love helping them find and polish their strengths […]
June is National Ocean Month! We’re proud of the work we’ve done for the Florida Fish and Wildlife Conservation Commission to help raise awareness about sea turtle nesting season, which takes place every May-October. Here’s what you can do to help keep sea turtles — and our beaches — healthy. Download poster.
It’s that time of year here in the Sunshine State when we’re reminded why cold drinks were invented. With all our fun in the sun, it’s only natural that we’re struck by the overwhelming desire to chug an icy beverage any chance we get. Our drink of choice is the ultimate Southern staple, sweet iced […]
Sachs Media Group today announced that it has been named as the national agency of record for Sonny’s BBQ®, which was recently named “Nation’s Best BBQ Chain” by The Daily Meal for the third consecutive year. The BBQ restaurant chain currently has 112 locations spanning eight states including Florida, Georgia, North Carolina, South Carolina, Louisiana, […]
No longer young enough to con myself into believing I’m immortal, I find myself thinking about health more often than I’d like to admit. My personal menu of health care providers now includes so many “-ologists” — cardiologist, urologist, pulmonologist, dermatologist, gastroenterologist … you get the idea. With June designated as Men’s Health Month, it […]
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