I remember meeting Lauren Book four years ago in the office of her father, lobbyist Ron Book. This blonde and beautiful 23-year-old girl wanted to walk 500 miles across Florida to raise awareness about childhood sexual abuse. The Books wanted our advice. That day, I heard her story for the first time. I would hear […]
The Florida Smart Justice Alliance praised Rep. Dennis Baxley and the Florida House of Representatives for today’s near-unanimous approval of Smart Justice legislation, which will help released inmates establish law-abiding lives and encourage greater use of faith-based prisons for inmates who wish to turn their lives around. The House gave final approval to the inmate […]
Childhood sexual abuse survivor, educator and nationally-recognized advocate Lauren Book today completed a 1,500-mile walk across Florida and held a rally on the steps of the historic Old Capitol with the Governor, Cabinet members, legislative leaders and supporters to advocate for more funding for rape crisis centers, legislation to make it easier to prosecute sex […]
On this week’s “Florida NewsMakers” program, Chief Financial Officer Jeff Atwater sits down with Sachs Media Group’s Alia-Faraj Johnson and calls on lawmakers to give recently implemented PIP reform efforts a chance to work. Despite a 2012 law to fight fraud in the state’s no-fault auto insurance system, Chief Financial Officer Jeff Atwater says […]
Ready to launch the greatest social media campaign ever? In many organizations, you’ll first have to get the approval of a senior leadership team. In this presentation, you’ll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts. Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs […]
Brands must walk a delicate line when tragedy strikes. While social media provides an efficient way to chime in on the chaos, many brands find themselves struggling to articulate the proper response. Some don’t show enough compassion, others try to turn tragedy into commercial opportunity – and then you get the occasional brand that drops […]
Firm Wins Grand All-Image Award for 2nd Consecutive Year Sachs Media Group’s campaign to rebrand the Florida Department of Veterans’ Affairs today won the top award in the Capital Chapter of the Florida Public Relations Association Image Awards – the second consecutive year the firm earned the Grand All Image Award. Last year, the firm […]
The Florida High School Athletic Association (FHSAA) today announced the support of the National Federation of State High School Associations (NFHS) in its efforts against proposed legislation that would damage the integrity of high school sports in Florida, and potentially across the nation. The NFHS joined the Florida association in denouncing House Bill 1279 and […]
Thousands lined central London’s streets today as Margaret Thatcher was brought to St Paul’s Cathedral for a ceremonial funeral, witnessing the final journey of a woman who knew what to say, and said it. Lady Thatcher’s bold, unscripted style left me in awe as a political communicator. She was not one for rhetorical dancing and always […]
Forty years after Motorola engineer Martin Cooper stood on a New York City street corner and made the first cell phone call, a new poll finds that Americans are twice as willing to go without sex for a week than a smartphone. The Sachs Media Group poll conducted by Mason-Dixon Polling & Research asked what […]
On this week’s Florida NewsMakers program, the Executive Director of the Florida Department of Economic Opportunity sits down with Sachs Media Group’s Trimmel Gomes and discusses Florida’s economic recovery. With Florida’s unemployment rate dipping to its lowest levels in more than four years, the head of Florida’s Department of Economic Opportunity, Jesse Panuccio, credits the […]
An all-new 4-D attraction film SpongeBob SquarePants 4-D – The Great Jelly Rescue debuts April 19 at the Nickelodeon Suites Resort, in Orlando, Fla. Created in partnership with attraction powerhouse SimEx-Iwerks Entertainment, creative studio Super 78 and Nickelodeon, this new offering brings the undersea adventures of the smash hit animated series SpongeBob SquarePants to life […]
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