The work that goes on behind the scenes of a photo shoot or news conference is not for the faint of heart. Pushing one’s creativity to the limit throughout the planning and execution of a high-stakes event is both exhausting and rewarding. When I’m working all the angles of an event, the devil is always […]
My wife and I have one son who is “other”, another who is “white”, and a daughter who is “Latina.” At least that’s how the schools classify them. We don’t bother to change this classification because it really doesn’t matter. On top of that, we actually think it’s hilarious. I was always excited when our […]
Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, was interviewed by a variety of top marketing and financial news outlets regarding Twitter’s IPO announcement. Here’s a rundown of the top stories.
By any measure, life in the military is quite different than it was decades ago. The same can be said of the effort to provide returning veterans with the services they need. A lot has changed over the years for the Florida Department of Veterans’ Affairs. The challenge became how best to communicate that to […]
On this week’s “Florida NewsMakers” program, Chester Spellman, the CEO of Volunteer Florida sits down with Sachs Media Group’s Trimmel Gomes to discuss some of the many ways people can give back to their communities. As many commemorate the worst act of domestic terrorism in U.S. history, Americans will mark September 11 as a National […]
Choose Tallahassee, the local initiative that promotes this area as a retirement destination for baby boomers, launched a national contest during a news conference Tuesday in which the winner gets to live in Tallahassee for a year for free. The contest — “Home Free: Why I Want to Live in Tallahassee” — is open to […]
Saturday marked the fifth year of our annual photo shoot for the Florida State University Women’s Basketball Team. The Sachs team spent the day photographing the Lady Noles at four different locations to obtain a variety of shots, including outdoor, formal, and water shots (yes, water!). We wanted the shots to be just as dynamic […]
On this week’s “Florida NewsMakers” program, Florida Agency for Health Care Administration Secretary Elizabeth Dudek sits down with Sachs Media Group’s Trimmel Gomes to discuss the state’s transition to Medicaid Managed Care. The overhaul of Florida’s massive $22 billion Medicaid program is being touted as a simpler way for Floridians to go to a single provider for […]
The Lauren’s Kids foundation today announced the launch of its new specialty license plate, unveiling a design created by internationally acclaimed artist Romero Britto to focus attention on child sexual abuse prevention. The plate, titled “Love and Healing,” can be pre-ordered at laurenskids.org/plates, with proceeds going to support Lauren’s Kids’ education and awareness activities. “Nothing is […]
In what could be the only face-to-face statewide televised showdown between Florida’s two top candidates for Governor next year, Leadership Florida and the Florida Press Association announced today they will continue their successful partnership to produce a live debate between the gubernatorial nominees of the two leading political parties. The debate will be part of […]
On this week’s “Florida NewsMakers” program, Gray Swoope, Florida’s Secretary of Commerce and president and CEO of Enterprise Florida, sits down with Sachs Media Group’s Alia Faraj-Johnson. Their discussion centers on efforts to create jobs and attract new business to the state. One mission of the state’s economic development arm is to cultivate competitive projects that […]
As the longtime Chief Operating Officer of the highly successful Sachs Media Group and the mother of six children, Michelle Ubben knows quite a bit about the work-life balance. In this presentation, Michelle Ubben discusses whether women can have it all, how to build a successful career without giving up family life and how to […]
We turn high-stakes challenges into results
