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From managing canine “coworkers” to selecting the right virtual Zoom background, many Floridians have been navigating new waters in order to do our jobs amid COVID-19. To gauge these changes, we’ve been surveying large, random samples of Florida voters weekly since the pandemic exploded in mid-March. Our goal was, and still is, to glean what […]

TALLAHASSEE, Fla. — Sachs Media reaffirmed its 25-year legacy of national excellence in the field of public relations, public affairs, crisis, and strategic communications by being named one of PRNews’ “Elite Top 100” firms in the U.S. The award, inaugurated this year, recognizes the top communications, marketing, and digital agencies across the country. ”It’s a […]

Sachs Media today announced its new hire of Tallahassee native Brooke Williams, an experienced young professional, who will join the agency’s outstanding public affairs team as an Account Executive. “Brooke is a bright young talent, and we’re thrilled to welcome her to our solid team,” said Founder and CEO Ron Sachs. “As the creators of […]

Sachs Media Group Donates Creative Campaign to Help Students Be “COVID Health Heroes™” TALLAHASSEE, Fla. – As students across Florida prepare to return to school later this month, simple behaviors could become heroic to significantly stop the spread of the disease – things like wearing a mask, staying six feet apart and coughing into an […]

Sometimes, conversations with guests produce so many powerful insights and meaningful stories that they can’t all make it into the final cut. One of those conversations took place last fall with Attorney Ben Crump, legal counsel for the family of George Floyd. As we celebrate Juneteenth, following weeks of powerful Black Lives Matter protests, his […]

Admittedly, I didn’t know what Juneteenth was until I became an adult. It wasn’t part of the curriculum at any of the schools I attended and, unfortunately, my parents were never taught about it, either. As this year’s Juneteenth approached, I asked a few of my fellow Black professional friends if they had plans for […]

Show Notes How do you convince people to purchase something that doesn’t inherently impact them, but at the same time, changes the lives of others? In this episode, Berneice Cox, CEO of the United Way of the Big Bend, joins Michelle to share how strategic communications play an important role in getting people to invest […]

When your business is moving people, what do you do when the world stops moving? This week, Michelle is joined by our client, Mark Scullion, president of Suddath Workplace Solutions, a company that went from moving employees and students from place to place to moving everyone back home. Listen in as they discuss the future […]

So apparently blondes no longer have fun. At least not according to the Associate Press Stylebook, a sort of bible for newspapers and other word nerds (of which I am proudly one). AP just came out with its latest revisions to the Stylebook, and without so much as an apology to Rod Stewart’s 1978 album […]

During this unprecedented time, communication is more important than ever. That’s why we’re sharing 10 helpful tips for consistent, compassionate, and clear communications that will help you break through the coronavirus crisis. 1. Stay Strong This is an unprecedented crisis that will challenge every organization. But it also provides an opportunity to show strength through […]

Sachs Media Group earned seven awards, including the Grand All Image Award, at the Florida Public Relations Association Capital Chapter’s 2020 Image Awards in Tallahassee, Florida. Sachs Media Group won the chapter’s top honor, the Grand All Image Award, for the second year in a row. This year’s accolade went to the Water Quality & […]

When COVID-19 struck, many businesses had no choice but to shutter, or to press on in place to meet the public’s need for essential goods and services like groceries and health care. But it turns out that when it comes to PR in a pandemic, it’s both an essential service and one that can be […]

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